Now there is a question, and one that I have a rather strong opinion of, because I believe that anytime you do anything in life you should “use the whole track!” This is the first thing they teach you in racing school, use the whole track. It does not matter if you are racing street bikes, NASCAR, or BMX bicycles, you need to use all your resources, never take options off the table and use the whole track.
Borrowing that philosophy from racing has greatly enhanced my writing endeavors and I think it can work for anyone. That is to say I don’t use just one production technique or adopt one online article writer’s production secrets, instead I study them all and keep them in my arsenal. Many article authors use templates. They use these templates to write “How to” articles, problem/solution articles or “top tips” articles. Yes, I use those too; I use all of those and more.
What is a template? It is a format where you can plug information into that helps you create an article. For instance you might have 5-points to discuss or 5-simple directions for a “How to” article. One thing I do and believe others ought to try is to take a topic and make it into many “how to” articles, many problem/solution articles and so on. Of course, there are also articles I write from other sources, articles can be made from questions that customers or clients send to you by email.
When they ask you a question, ask them if you can use their question in an article. Make their question the title of the article and your answer the body of the article, perhaps with a lead in paragraph and a little extra elaboration; this kills multiple birds with one stone. First, you answered the question for the customer, next you made it into an article to help drive traffic to your website and finally, guess what, you never have to answer that question again, just refer the next person who asks that question to your article.
By: Lance Winslow
